Consumers buy clothes online for a variety of reasons. It could be that they are too far away from a retail store, prefer to shop from the comfort of their own home, are looking for an outfit for a special occasion, or simply because. Regardless, consumers are purchasing more clothing online than ever before.
As a matter of fact, fashion e-commerce will account for approximately 29.5% of total fashion retail sales in the United States in 2020. It’s no surprise that fashion is the highest-grossing e-commerce vertical!
There’s something for everyone among the many different types of clothing, and they’ll almost certainly be able to find it online. Some of the most popular clothing categories are women’s and men’s wear, children’s, toddler’s, and infant’s wear, accessories such as jewelry, activewear, and footwear.
Clothing Packaging Tips
While it may appear to be a simple process, shipping clothes is actually quite complex. Consider the following suggestions when packing your clothing orders. Don’t cram them too tightly.
You may believe that clothing is soft and can be easily squished into any size container. While this is true for shipping clothing such as a simple pair of leggings, a common shipping mistake is using too small packaging, which leads to damage during shipping.
The clothing you’re shipping will be less likely to be ripped, torn, or damaged in transit if you use an appropriately sized box or mailer. Items that are less malleable, such as accessories and clothing made of delicate materials, necessitate more space and protective shipping materials, such as boxes and supportive dunnage.
- Consider using a poly mailer instead of a box.
A critical aspect of shipping clothes is selecting the best packaging for your product. When you use a box that is too large for the item being shipped, you may be overpaying due to the amount of space it takes up on the carrier’s truck. This is where poly mailers come in handy.
Poly mailers are an excellent alternative to boxes for shipping clothing because they are less expensive, take up less space, and reduce shipping costs due to their lower-dimensional weight. Compostable bags, for example, are excellent eco-friendly packaging options.
When shipping clothes, using poly mailers can help ensure that they arrive at their destination in good condition. Because of their fragile nature, breakable and rigid items should not be shipped in poly mailers.
- If the item was a gift, include the receipt.
Clothing and accessories are popular gifts. If you are shipping clothing as a gift, including a receipt is beneficial to both the sender and the recipient, as a return or exchange for a different size may be required. If a paper copy cannot be included in the package, make the gift receipt available electronically so that the recipient can exchange or return the item if necessary.
Other Shipping Best Practices to Consider When Mailing Clothing
Other considerations must be made when shipping clothing to ensure a smooth shipping process. These pointers will help you ensure that your clothing items ‘wow’ the customer and meet their expectations.
- Obtain a tracking number to give to your recipient.
When purchasing a product online, 70% of consumers said the ability to track orders is one of their top three considerations. Customers who can track their packages can check the status of their shipment and ensure that their item is on its way. Order tracking can help reduce customer support tickets, decrease the likelihood of theft, increase customer satisfaction, and give you more control.
- Select the appropriate shipping method.
You have options when it comes to shipping times. If you’re on a tight schedule, expedited and 2-day shipping are great, convenient options for ensuring packages arrive on time. Offering 2-day shipping for e-commerce clothing brands gives your company a competitive advantage.
Allow plenty of time for a package to arrive ahead of Christmas or other milestones during the holiday season. Carriers are frequently overloaded and delays can occur during this busy time of year, known as peak season.
- To reduce returns, provide the correct information up front.
Personalizing your website and including accurate product descriptions are critical components of optimizing your online store. Proper catalog management can help to reduce issues like high return rates and incorrect product tags, as well as improve customer satisfaction and create a better overall user experience.